A major component of sales revolves around emails. To promote high response rates, a salesperson must know how to create a successful email to their advantage. There are 5 major components to any effective sales email: The subject line, opening line, body, closing, and signature. Below are some tips and tricks for writing the best sales email.
The goal of any subject line is to peak interest in what you are trying to convey so that prospects open your email. Keep it short, simple, and enticing. Steer clear of spam-like words like “reminder”, “complimentary”, “donation”, “unique”, “discount”, “partner”, “solution”, “specials”, “sale”, etc.
A pro tip is to A/B test your subject lines to see which subject creates the highest open rate in your list of prospects.
Experts say that you should never open an email with the line “Hi my name is…”. Instead, use the first opportunity to speak to your prospect by saying something about them. Sales teams have reported success with opening lines such as:
“I noticed you…”
“I saw that we both…”
“I loved your post on…”
In the body of your email, you must make sure to convey value to your prospect. A great way to do this is by connecting with them in a sentence or two. Doing some research can provide you with some information to connect with your prospect like mutual friends, hometowns, recent content shared, and achievements or contributions.
Also try asking questions that align with your prospect’s goals like how they could improve their strategy, what their priorities are, and if they have unanswered questions. For a larger list of questions visit Rick Roberge’s site.
The end of your email should define a clear path of action for your prospect. Prompt a definitive response with questions like these:
- What does your calendar look like to talk?
- Have you given any additional thought to the proposal?
- Do you have ten minutes to catch up tomorrow?
- Do you have any more questions I can clear up?
- Are you available for a 30-minute call?
- Let me know if this is a priority for you now, or perhaps sometime in the future.
Be sure to keep your signature short and simple. Do not use this space to create unnecessary distractions with quotes or colors or fonts. Remember to include a phone number as contact information.
Finally, after writing the email and proofreading, take a moment to step away and revisit the email with a fresh set of eyes. Look over what you wrote and consider the following questions:
- Is your email personal?
- Does the email flow?
- Is it short, concise, and to the point?
- Does it offer value?
- Would you respond to it?
You can always get as creative as you want when writing sales emails, but if you follow these main tips, you will see an increase in responsiveness.
In addition to emails, salespeople can successfully gain responses from prospects through phone calls. Check out our next-generation sales tools for mastering sales calls in this article.