Podcast: Marketing and Sales

In this episode, we speak with David Dulany, founder and CEO of Tenbound, about scaling, onboarding, managing sales development teams in hybrid work environments.

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David Dulany started the research and advisory firm Tenbound to help tech startups build and scale sales development teams. In this 30 minute conversation, he shares his tips and insights for adapting your business development strategy to the remote and hybrid workspace. 

Tune in to hear:

  • Why remote work is particularly challenging to remote sales development representatives
  • How to change your onboarding strategy to make sure your reps are set up for success
  • What opportunities arise from embracing the hybrid work environment

Don’t miss our blog post rounding up the key takeaways to hear more from David and the Tenbound team!

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Host of the Sales Hacker Podcast and leader of the global sales community phenomenon Pavilion, Sam Jacobs looks like he has got it all. In this episode, we talk to him about how he got to this point of success, including candid stories about firings, failures, and knowing when to fight against the grain. 

Tune in to hear:

  • What inspired Sam to start Pavilion
  • How always doing the next best thing helped him scale
  • Why Sam believes in breaking free from existing business models

Also, check out the key takeaways from our this podcast.

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By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

Mike McNary, VP of Acquisition at Mimeo and a 20-year sales professional, sits down with a different expert and influencer – a marketing and sales success story – in each monthly episode. You’ll hear the secrets behind their success as well as their original ideas, tips, tricks, what’s working and what’s not, and action plans you can execute now to close sales.

David Dulany
David Dulany

Episode 11: Remote SDR Teams

Guest: David Dulany, founder and CEO of Tenbound.

In this episode, we speak with David Dulany, founder and CEO of Tenbound, about scaling, onboarding, managing sales development teams in hybrid work environments.

Sam Jacobs Profile Pic
Sam Jacobs

Episode 10: Finding Success in Failure with Sam Jacobs

Guest: Sam Jacobs host of the Sales Hacker podcast and founder of Pavilion.

In this episode of Talk of the Trade, we speak with Sam Jacobs about his journey to build a thriving community of sales leaders and about how he got to this point of success, including candid stories about firings, failures, and knowing when to fight against the grain.

episode 9
Jennifer Allen and Michael Randazzo

Episode 9: Building Winning Sales Teams for 2022

Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year.

In this episode of Talk of the Trade, Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year.

Alan Maguire
Alan Maguire

Episode 8: The Global Sales Shortage (and How to Fix It)

Guest: Alan Maguire from the Entrepreneurial Sales Institute.

In this episode of Talk of the Trade, Alan Maguire joins us to discuss the global shortage of skilled sales labor, why it feels worse than ever, and what we can do in the short and long-term to fix it. 

Jeanne Hopkins
Jeanne Hopkins

Episode 7: The Voice of the Customer Meeting

Guest: Jeanne Hopkins, author, podcaster, and Chief Revenue Officer at HappyNest.

In this episode of Talk of the Trade, Jeanne Hopkins shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. 

Paul Butterfield, Vice President of Global Revenue Enablement at Instructure
Paul Butterfield

Episode 6: The Secret to Improving Your Win Rate: The Right Sales Methodology

Guest: Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

In this episode of Talk of the Trade, we talk with Paul Butterfield about sales methodology. Paul Butterfield knows the secret to forecasting and closing more business – get the right sales methodology in place! In this episode, he explains what a methodology is, how to choose the right one for your org, and how to get buy-in.

Justin Shriber

Episode 5: Bold From The Start: Characteristics of CRO and CMO Legends

Guest: Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing Podcast

In this episode of Talk of the Trade, Michael McNary sits down with Justin Shriber, host of The Legends of Sales and Marketing podcast, to find out the 3 key characteristics that make a CRO or CMO a legend.

Nick Bennet
Nick Bennett

Episode 4: The Key to ABM Success: Marketing and Sales Coordination

Guest: Nick Bennett, Director of Account-Based and Field Marketing

In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing.

Leslie Douglas

Episode 3: Thinking Outside the Box to Motivate Your Sales Team

Guest: Leslie Douglas, VP of Sales Training

In this episode of Mimeo’s Talk of the Trade, Michael McNary talks with Leslie Douglas, VP of Sales Training at JB Sales, about how to motivate sales reps. For over a decade, Leslie has worked in sales across many industries. 

Amanda Wang
Amanda Wang

Episode 2: Work Together, Not Apart: 3 Marketing and Sales Alignment Secrets

Guest: Amanda Wang, VP of Marketing at Contino

Tune in as Amanda Wang, VP of Marketing at Contino and a KOL with over a decade of marketing experience across multiple industries, addresses an age-old question: how can marketing and sales work together, rather than as completely separate teams, to serve as a growth engine for any company?

Matt Heinz
Matt Heinz

Episode 1: 5 Tips For Following Up With Inbound Prospects

Guest: Matt Heinz, Host of Sales Pipeline Radio

Listen to a truly inspiring one-on-one interview with Matt Heinz, President and Founder of Heinz Marketing, and Host of the award-winning Sales Pipeline Radio. We sat down with Matt virtually to discuss 5 Tips for Following Up With Inbound Prospects, from connecting on a personal level to breaking through the noise to reach quality inbound prospects and close more sales.

Tune in next month for a new, exciting episode! You’ll hear tips, tricks, and secrets from experts – including what’s working and what’s not working now – and gain an edge on the competition.

If you have questions, ideas, or would like to be a guest on a future podcast episode, email talkofthetrade@mimeo.com.

Mimeo has been providing reliable, on-demand printing services to marketing and sales enablement professionals for over 20 years. We specialize in printing and distributing high-quality materials that create value for our clients and generate sales. Learn more.

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Sales leaders everywhere are struggling to recruit and keep top talent, and experts expect it to only get worse in the coming year. We spoke with Jennifer Allen and Michael Randazzo about how they approach hiring and retaining talent from their perspectives as sales practitioners and sales industry leaders. Listen in for their take on:

  • What sales people prioritize in their job searches (hint: it’s not money)
  • How to get creative in recruiting new talent
  • Ideas for retaining the sales people on your team

Listen now and also check out the key takeaways from our recent podcast episode on Building Winning Sales Teams for 2022. Click here.

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By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

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In this episode of Talk of the Trade, Michael McNary discusses sales methodology with Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

Tune in to find out:

  • The difference between sales process and sales methodology
  • How to select the right methodology for your organization
  • How to get sales buy-in to implement the methodology
  • Why the right sales methodology inevitably leads to a higher win rate

Plus, check out the key takeaways in this blog post!

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By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

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In this episode of Talk of the Trade, Michael McNary sits down with Justin Shriber, host of The Legends of Sales and Marketing podcast, to find out the 3 key characteristics that make a CRO or CMO a legend.

Listen to the episode to hear how Justin illustrates each of the 3 characteristics below through stories from the many successful guests he has spoken with:

  1. The right attitude
  2. The formula for success
  3. Learning to inspire

See Key Takeaways from this Episode

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In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing. As Director of Account-Based and Field Marketing at Alyce, Nick runs a successful ABM strategy to land new accounts for his company. The secret is not fancy technology (in fact, spreadsheets are mentioned in this episode!) but good old-fashioned sales-marketing alignment.

Listen to the episode to learn:

  • Why Nick recommends thinking of ABM as Account-Based Execution
  • Why Nick personally meets with each sales rep once per week
  • How to set up reports and communication loops that keep everyone on the same page

See Key Takeaways from this Episode

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In this episode of Mimeo’s Talk of the Trade, Michael McNary talks with Leslie Douglas, VP of Sales Training at JB Sales, about how to motivate sales reps. For over a decade, Leslie has worked in sales across many industries. Now, she combines her love of sales with her love of mentorship by leading sales training at JB Sales, a leading provider of on-demand and in-person sales training.

In this conversation, Mike and Leslie discuss:

  • The myth that all sales people are motivated by money 
  • How to find out what actually makes each team member tick
  • Using SMART goals to motivate sales reps
  • Building a culture of feedback as part of motivation

See Key Takeaways from this Episode

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By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

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Amanda Wang

This episode of Mimeo’s Talk of the Trade Podcast features a game-changing interview with Amanda Wang. Amanda is VP of Marketing at Contino, a global technology transformation consultancy that works with the world’s largest enterprise organizations. With over a decade of marketing experience across multiple industries, Amanda enjoys developing strategies that blend creativity with strong processes, bringing brands to life while still making marketing activities measurable and insightful.

Amanda sat down virtually with Mike McNary, VP of Acquisition at Mimeo, to discuss how teams can Work Together, Not Apart: 3 Marketing and Sales Alignment Secrets.

The conversation reveals ways that Marketing and Sales can move beyond just handoffs and what each team owns. Instead, the speakers emphasize why teams should support each other through creative collaboration, transparency, and more. They cover:

  • Behaviors that teams can implement to work better together
  • How to define and establish data and success metrics
  • Prioritizing customer success and finding opportunities for growing accounts

See Key Takeaways from this Episode

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By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

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Matt Heinz

This premiere episode of the Talk of the Trade Podcast—Marketing and Sales Success Stories, hosted by Mimeo, features an exclusive interview with Matt Heinz, President and Founder of Heinz Marketing, and Host of the award-winning Sales Pipeline Radio. Mike McNary, VP of Acquisition at Mimeo, sat down with Matt virtually to discuss 5 Tips for Following Up With Inbound Prospects

The conversation focused on breaking through the noise – providing you with winning strategies to stand out from your competitors when contacting warm leads. The result? You and your team successfully follow up with inbound prospects, write down and close more sales. – all via real-life, proven tips and tricks.

Listen to the full episode to find out how to:

  • Recognize which of your leads are worth following up with
  • Research your inbound prospects and their companies using the popular 3 by 3 method
  • Implement a multi-channel outreach strategy
  • Put a deal-winning sales call process in place

See Key Takeaways from this Episode


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Schedule a Print Consultation.

By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.

Learn more about Mimeo.

Schedule a Print Consultation.

By submitting this form, you hereby accept that your personal data will be collected and processed for contact purposes. For example, by sharing your name and contact information, we may contact you about upcoming events, educational resources, or product updates. We respect your privacy and do not tolerate spam; please consult our Data Privacy Policy for additional information.